News & updates

The demand for standardisation and efficiency in the floriculture sector continues to grow. One of the issues we are currently working on with growers and buyers is the labelling process. As the number of labels grows and labour costs rise, it becomes increasingly important to find a scalable and affordable way of working.

The interactive Roadmap was developed in 2021 to visualize all wishes, ideas, and development issues. The Roadmap stems from a widely shared desire among growers and buyers to gain insight into and influence the future of Floriday. Users are invited to submit their wishes. Other users can then indicate whether they consider this wish important by giving it a thumbs up (or thumbs down). But how does submitting a wish on the Roadmap actually work? Roos van der Meer, product coach at Floriday, tells us what she does with the submitted wishes.

Kobitex, an established name in exporting flowers and plants to Italy, sees Daytrade as an invaluable addition to their procurement strategy. With Daytrade stock, Kobitex can now offer its customer base – over 140 garden centres, florists and small businesses – an even wider and more varied range alongside the existing Auction Presales stock. A win-win situation for both buyers and growers.

Floriday has been enriched with new functions and improvements to existing functions in the past quarter. Product Owner Sofie takes us through the developments of the past quarter. Read more in this message.

Floriday is the digital platform for the floriculture industry, with which we want to promote and facilitate trade. The aim is to enable growers and buyers using their own software packages to benefit even more from Floriday's advantages. We do this by adding new features to the links every six months and by working with software vendors to further optimise existing implementations. In this article we speak to Justin Steenbergen, Integration Consultant at Floriday.

On 8 April, the first consultation meeting of the Sector Platform was held - a new step in strengthening collaboration between growers, buyers and Royal FloraHolland. This consultation has been created to work together to accelerate digitisation in the floriculture sector, with maximum transparency and trust as a starting point. Floriday plays a central role as the digital platform in the chain.

Floriday is constantly developing new features and improvements. Product Owner Sofie takes us through last quarter's developments. Specific developments aimed at flower growers, new Floriday Daytrade sales opportunities and more international trading options. Read more in this message.

Behind the scenes, we are continuously improving Floriday to buy and sell in the best and fastest way possible. Enhancements will soon be implemented in My Shop. These give the buyer a faster shopping experience and give the grower more opportunities to present their supply.

In this video, Menno Boots of Borst Bloembollen, a specialist in tulips and peonies, explains how they, as flower growers, have linked their stock, and sales processes to Floriday.

With Daytrade stock, Kobitex can now offer its customer base – over 140 garden centres, florists and small businesses – an even wider and more varied range alongside the existing Auction Presales stock. A win-win situation for both buyers and growers.

Since early 2025, several companies can present their supply in one shop in Floriday. Riza was the first sales organisation to use this functionality. We talked to Jim Penning, who is responsible for all digital processes at Riza.

The opportunity to agree alternative retail terms with each other has been something growers and buyers on Floriday have requested. This demand comes mainly from parties doing retail trading. Royal FloraHolland has recently been working on a set of Retail terms and conditions that complement and replace some clauses of the Floriday general terms and conditions. These additional terms and conditions are available through Floriday from today. Read how you can use these Retail terms.