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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Kopers

MyShop for end customers saves A. Timmermans & Zonen a lot of time

06-01-2026

More and more buyers are using MyShop in Floriday; the portal where end customers, under the exporter's supervision, can view and purchase offers on Floriday. For A. Timmermans & Zonen BV, MyShop is the key to efficiency. Rick Timmermans, a third-generation member of the family business, sees digitalization becoming increasingly important in their daily work.

Video

Algemeen

Floriday Q4 developments: improvements for the growers' shop, MyShop and Daytrade and the ending of FMO and FX

02-01-2026

Floriday continues to grow and has been enhanced with new features and improvements to existing ones in the past quarter. Product Owner Bas takes us through the developments of the past quarter.

Video

Algemeen

More business opportunities as we say goodbye to the EAB

02-12-2025

At the end of 2025, Royal FloraHolland, Plantion and Veiling Rhein-Maas will definitively say goodbye to the Electronic Delivery Form (EAB) for the clock. This is an important milestone towards a future-proof digital infrastructure for the floriculture sector.