Helpcenter kweker Helpcenter koper

Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

Discover it now Workshops

What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

View all

Video

Algemeen

Buy smarter in the floriculture sector with Jeroen Wolfsen from FM Group

26-01-2026

More and more buyers are using Floriday for at least some of their purchasing. And that's a smart move, because buying via Floriday gives you more control, convenience, efficiency and financial benefits. We recently discussed this with Jeroen Wolfsen, Purchasing Manager at FM Group.

Video

Kwekers

New statistics page for My Shop

22-01-2026

You can now find much more information in a new Statistics overview in My Shop. Various data has been added to a new dashboard, such as visitor information, collection details, and popular items.

Video

Algemeen

A look back at 2025 and a look ahead to 2026 with us!

13-01-2026

In this video, we look back on 2025 and look ahead to 2026. For Floriday, the past year was all about further development, collaboration and strengthening the digital foundation for the floriculture sector. Together with growers and buyers, steps have been taken to improve overview, efficiency and ease of use.