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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

The flower market is changing rapidly. Growers are merging, digitalisation is increasing and the way of purchasing is shifting. Joey Valstar, head of procurement at Celdomy, sees this development every day. His approach: use technology smartly, but keep personal contact central.

Algemeen

Buying smart in a changing flower market with Joey Valstar of Celdomy

19-05-2026

The flower market is changing rapidly. Growers are merging, digitalisation is increasing and the way of purchasing is shifting. Joey Valstar, head of procurement at Celdomy, sees this development every day. His approach: use technology smartly, but keep personal contact central.

Video

Want to spend less time on your sales process while getting more out of your offer? With these 5 tips, you can make sure your customers order easily and that you sell smarter through Floriday.

Kwekers

Sell smarter through Floriday: 5 practical tips for growers

12-05-2026

Want to spend less time on your sales process while getting more out of your offer? With these 5 tips, you can make sure your customers order easily and that you sell smarter through Floriday.

Video

More and more growers are offering their goods through Floriday Daytrade. With Daytrade, growers put their supply on the market early in the day. Small orders that growers would otherwise have to deliver themselves are now cleverly combined with auction supply to fill the trolleys heading to Royal FloraHolland's logistics hubs.

Kopers-en-Kwekers

With Daytrade, a larger and wider range is available to buyers

11-05-2026

More and more growers are offering their goods through Floriday Daytrade. With Daytrade, growers put their supply on the market early in the day. Small orders that growers would otherwise have to deliver themselves are now cleverly combined with auction supply to fill the trolleys heading to Royal FloraHolland's logistics hubs.