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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

The leading group of flower growers is making significant strides in the further digitisation of direct trade. In a short space of time, the proportion of orders based on growers’ current supply within the leading group has risen to 46 per cent. At the same time, the leading group is now roughly halfway through the process of migrating direct VMP links to Floriday for its largest buyers.

Kopers-en-Kwekers

Almost 50% of orders placed with the leading group of florists are made via Floriday’s Supply catalogue

12-11-2026

The leading group of flower growers is making significant strides in the further digitisation of direct trade. In a short space of time, the proportion of orders based on growers’ current supply within the leading group has risen to 46 per cent. At the same time, the leading group is now roughly halfway through the process of migrating direct VMP links to Floriday for its largest buyers.

Video

A digital colleague that helps you work smarter and more efficiently. That is the idea behind the new AI agents we are developing at Floriday. During the Trade Fair, which took place in Aalsmeer from 3 to 5 November, we demonstrated for the first time how these digital colleagues can support growers and buyers in their day-to-day work at Floriday in the future. The first beta version is now being tested step by step with a small group of users.

Algemeen

The first AI colleagues in Floriday are on their way!

02-11-2026

A digital colleague that helps you work smarter and more efficiently. That is the idea behind the new AI agents we are developing at Floriday. During the Trade Fair, which took place in Aalsmeer from 3 to 5 November, we demonstrated for the first time how these digital colleagues can support growers and buyers in their day-to-day work at Floriday in the future. The first beta version is now being tested step by step with a small group of users.

Video

Get more out of Floriday: 20 practical tips for buyers and growers. Want to save time and get more out of Floriday? Discover how you can use the platform even more effectively.

Algemeen

Download the whitepaper and discover what these smart tips can do for you

28-10-2026

Get more out of Floriday: 20 practical tips for buyers and growers. Want to save time and get more out of Floriday? Discover how you can use the platform even more effectively.