Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Algemeen

Floriday developments: from one combined shop to setting location order preferences

06-10-2025

Floriday continues to grow and has been enhanced with new features and improvements to existing ones in the past quarter. Product Owner Sofie takes us through the developments of the past period.

Video

Algemeen

André van der Linden: Floriday makes trade more predictable with greater efficiency and lower costs

17-09-2025

The floriculture sector is going through a digital transition. With Floriday as a digital platform for the floriculture sector, we are working step by step towards a more efficient and future-proof way of doing business. We want to empower growers and buyers and offer them ever more convenience and efficiency in their sales and purchasing processes. To achieve this, we have a clear ambition: one central platform for the floriculture sector. We talk about this with André van der Linden, CIO of Royal FloraHolland.

Video

Kopers-en-Kwekers

Tesselaar expands sales strategy with Floriday Daytrade: "Greater reach with customers"

08-09-2025

As a grower, you know how important speed and flexibility are in the floriculture sector. Luttelgeest-based Tesselaar Alstroemeria, which specialises in high-quality Alstroemeria, shows how they have expanded their sales strategy with Floriday Daytrade, making their day-trade sales process even smarter and more efficient.