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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

At the Sector Platform Meeting on 26 January, representatives from commercial organisations, growers and supply chain organisations met to discuss progress and next steps regarding Floriday and sector-wide digitisation. The main question was: how can we work together to drive the next phase of growth in the flower trade?

Algemeen

Sector Platform Meeting: accelerating adoption in the flower sector

10-02-2026

At the Sector Platform Meeting on 26 January, representatives from commercial organisations, growers and supply chain organisations met to discuss progress and next steps regarding Floriday and sector-wide digitisation. The main question was: how can we work together to drive the next phase of growth in the flower trade?

Video

How can we ensure that stickers are delivered on time, are available in the right format, are invoiced correctly and meet clear quality requirements? Plantform growers, buyers and Floriday discussed these issues again on 14 January during the third joint session on stickers. Following earlier exploratory meetings, this session was entirely devoted to making practical decisions about a workable and scalable process, particularly for the plant trade.

Kopers-en-Kwekers

Moving closer to a uniform and scalable sticker process for the floriculture sector

02-02-2026

How can we ensure that stickers are delivered on time, are available in the right format, are invoiced correctly and meet clear quality requirements? Plantform growers, buyers and Floriday discussed these issues again on 14 January during the third joint session on stickers. Following earlier exploratory meetings, this session was entirely devoted to making practical decisions about a workable and scalable process, particularly for the plant trade.

Video

Kwekers

Marginpar: "Floriday, the basis for future-proof trading"

27-01-2026

Marginpar is known for its high-quality summer flowers. An international grower with 16 production sites in Kenya, Ethiopia, Tanzania and Zimbabwe, the company has been building a strong brand reputation for many years in the high-end market. In a fast-moving market where buyers are purchasing more cautiously, Marginpar is fully committed to Floriday. Not as an additional channel, but as the basis for future-proof trading. With all nurseries in one shop and the use of Daytrade, Marginpar makes purchasing clearer, more flexible and more efficient.