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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

A group of leading flower growers is taking the lead in the continued digitisation of the floriculture sector. The leading group of flower growers has jointly decided to play an active role in migrating existing direct virtual marketplace (VMP) connections to Floriday[BB1] . From 23 September, a large group of buyers will begin the migration, meaning that from then on, electronic trading will happen via Floriday.

Algemeen

Group of leading flower growers is taking the lead in migrating connections to Floriday

23-09-2026

A group of leading flower growers is taking the lead in the continued digitisation of the floriculture sector. The leading group of flower growers has jointly decided to play an active role in migrating existing direct virtual marketplace (VMP) connections to Floriday[BB1] . From 23 September, a large group of buyers will begin the migration, meaning that from then on, electronic trading will happen via Floriday.

Video

As flower buying becomes increasingly digital, being visible, accessible and responsive to buyers is becoming an important part of competing in international markets. For Kenyan growers, digital platforms such as Floriday offer an opportunity not only to manage transactions, but also to strengthen buyer relationships, reach new customers and support direct sales.

Kwekers

Digital visibility to sales: Kenyan growers unlocking more value from Floriday

22-09-2026

As flower buying becomes increasingly digital, being visible, accessible and responsive to buyers is becoming an important part of competing in international markets. For Kenyan growers, digital platforms such as Floriday offer an opportunity not only to manage transactions, but also to strengthen buyer relationships, reach new customers and support direct sales.

Video

For Koen Heijl, director of Heyl Bloemengroothandel, logistics is all about reliability. With tens of thousands of products on their way to florists across Germany every day, he knows better than anyone how important it is for deliveries to arrive on time. Nevertheless, he believes that the greatest value of Track & Trace does not lie in deliveries that go according to plan.

Kopers-en-Kwekers

Koen Heijl on Track & Trace: “When a delivery is delayed, you want to know where it is”

17-09-2026

For Koen Heijl, director of Heyl Bloemengroothandel, logistics is all about reliability. With tens of thousands of products on their way to florists across Germany every day, he knows better than anyone how important it is for deliveries to arrive on time. Nevertheless, he believes that the greatest value of Track & Trace does not lie in deliveries that go according to plan. "We actually just expect the goods to arrive on time. That’s the basis," he says. "But if that doesn’t happen, you’ll want to find out what’s going on as soon as possible."