Buy smarter in the floriculture sector with Jeroen Wolfsen from FM Group - Floriday
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Buy smarter in the floriculture sector with Jeroen Wolfsen from FM Group

4 minutes
Gepost op 26-01-2026
door Joyce van Galen

More and more buyers are using Floriday for at least some of their purchasing. And that's a smart move, because buying via Floriday gives you more control, convenience, efficiency and financial benefits. We recently discussed this with Jeroen Wolfsen, Purchasing Manager at FM Group. FM Group has linked their software package to Floriday and also works on Floriday's screens. This helps Jeroen on a daily basis.

Jeroen says: “For us, ‘buy smarter’ means having everything available in one place. This works faster and more efficiently for buyers. Floriday provides that one place for your orders, keeping data up to date and minimising errors. The entire order procurement flow is nicely streamlined, including product quality, features and certification”.

All in one place

Floriday brings a grower's full supply together in one place: always up-to-date, including availability and prices. This means less manual work, better oversight and less chance for error. Buyers can see what they have ordered in real time, at what prices and on what terms. Whether buyers are buying from the grower's online shop, searching through the full supply for direct trade and auction presales, or letting their customers shop directly through MyShop: buyers can find everything in one place, where they will experience efficiency and convenience. 

Purchasing to suit the buyer

Floriday fits seamlessly into your everyday work processes. Buyers switch effortlessly between growers, the full range of supply and delivery times: efficient, flexible and fully integrated into your work process. Jeroen explains how this works at FM Group: “Our buyers are working far more with Floriday because the possibilities have become much broader in recent years. Every buyer can do as they decide: purchasing entirely through our software package (linked via an API link), directly on Floriday's screens, or a hybrid of both. Not everything is in the API, and sometimes it doesn't need to be. It's a good mix between our system  and Floriday. With us, you have flexibility over how you do things every day as a buyer”.

Certainty with every order

Thanks to real-time status updates and order confirmations, Floriday provides full insight into every step of the process, from order to delivery and even account management. This prevents misunderstandings, saves time and ensures reliability for customers. Jeroen says: “Because everything is available immediately in our own systems, we can move faster for the end customer. Additionally, information is exchanged behind the scenes as part of the integration, such as invoicing details. This makes it all much easier and saves the office time. Everything matches and our office can automatically check invoices.”

Predictable work

Because buyers can view order status at all times, they are able to plan proactively and act faster. No surprises, no uncertainty. Floriday makes your order process predictable, organised and, most importantly, a lot simpler. “The entire supply chain is now more efficient, and purchasing through Floriday is an integral part of that. Discrepancies are now rectified much faster.

Jeroen goes on to mention: “Smart buying goes further than just purchasing in Floriday: using data to estimate volumes, for example, so maintaining good relationships with suppliers and efficient stock management. Fortunately, Floriday growers and buyers are taking the right steps together when it comes to development, so we are also making the processes around purchasing as well as our business processes increasingly seamless.”

Buy smarter starts with Floriday

This year we will be taking buyers through all the options for buying smart using Floriday. If you want to know what share of your purchases actually go through Floriday, you can see this in the purchase order transactions overview in Floriday. The higher the share, the greater the financial benefit from the service charge discount. Read more in this press release.

And see all the benefits of buying via Floriday.

Buy smarter starts with Floriday

All benefits

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