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We recently launched a new way of day trading via Floriday: Daytrade. This allows growers to market their products earlier, reach more buyers, deliver full trolleys and have Royal FloraHolland take care of the logistics. This also offers new opportunities for buyers, as they can purchase a wider range earlier in the day and have their trade delivered to the box at different times.
How does it work for growers?
Early in the day, growers provide a commercial estimate of their stock via Daytrade. Quantities and prices can be flexibly adjusted throughout the day. During the day, growers receive orders from buyers for these batches. The commercial stock is then sent to the chosen Royal FloraHolland hub and RFH logistics delivers these orders to buyers.
How does it work for buyers?
Because the Daytrade supply is put on the market earlier, buyers have a better chance of buying it. Depending on the grower's delivery conditions, buyers can also choose from a wide range of delivery times, which means that in some cases purchases can be delivered on the same day. Buyers can find the offer in the Floriday Explorer (under Clock Presale Offer), via the VMP and API links and in FloraMondo. And soon the offer will also be available in My Shop.
Launch in Rijnsburg
A number of growers are now using Floriday Daytrade at the RFH hub in Rijnsburg. Soon it will also be possible to offer Daytrade in Naaldwijk and Eelde. Floriday Daytrade is currently only available on the Floriday screens. We are in talks with software suppliers to also support Daytrade via the API link.
Signing up for the queue
To participate in Floriday Daytrade, growers can register via the Floriday dashboard. Growers will then be placed in a queue. Depending on availability at the hubs, we will inform growers when they can use Floriday Daytrade. Not registered yet? Register here.
Do you have questions about Floriday Daytrade? Check out the Help Centre for growers for more information. Or contact our support team at 0174-352070 or support@floriday.io